I’m a web designer and journalist developing methods that regulate attention, reduce overload, and support emotional ease. My work draws from cognitive science, media theory, and semiotics — fields that examine how digital spaces shape perception and response. I studied Journalism & Design at Parsons, with further education at Harvard and Cornell, and began my career building websites on Squarespace and Vercel — platforms I continue to use exclusively. Early exposure to navigational excess made one thing clear: many systems are designed to captivate, not orient. That realization shifted my focus toward structure — not as decoration, but as a tool for clarity and rhythm. My current work explores how interface architecture affects emotional regulation — and how overstimulation has quietly become a design standard. I develop methods that help designers counter digital disorientation, while advocating for broader awareness of what systems demand from the nervous system. In an age of speed and saturation, emotional infrastructure offers a slower, clearer way through.
soft-system.io is a web design atelier that approaches digital experience through the lens of emotional architecture — a response to the widening gap between how platforms are constructed and how the nervous system processes interaction. Most user experiences are designed to monetize attention, measuring success in scrolls and clicks. This work takes a quieter stance. Interface is treated not as a neutral surface, but as a sensory environment: structured, paced, rhythmic.
A scroll format can be grounding when it concludes, offering resolution and return. But when infinite and algorithmically driven, it becomes a loop without closure, pulling the user into perpetual motion without orientation. Interaction shifts from flow to compulsion. By tracing interface pacing, feedback loops, sequencing, and language hierarchy, it becomes clear how digital systems often suppress pause, suppress reflection — replacing coherence with churn. In this frame, structure isn’t supportive — it’s directive.
Design is shifting. Not loudly, but steadily. Toward modular formats, spatial logic, and quieter navigation. Toward interfaces that hold space rather than demand attention. These aren’t aesthetic trends — they reflect how cognition engages complexity: in steps, not floods. Systems that honor rhythm and restraint allow the body to settle and the mind to stay present. Minimal navigation isn’t about restriction; it’s about restoring choice. Fewer doors, fewer wrong turns.